Charles Pinto

Peter is a Toronto-based tradesman and entrepreneur dedicated to making it possible for ordinary contractors to build real, profitable businesses instead of exhausting jobs. After clawing his way back from $63,000 in business debt with nothing but a used Ford Transit and a stubborn refusal to quit, he spent years building — and rebuilding — the systems, marketing, and sales processes that took his one-man garage door outfit to a multi-division home service company doing seven figures a year across the GTA. When he isn't refining operating manuals or riding along with new technicians, Peter can be found coaching his kids' hockey team, tinkering with old trucks, and speaking to local trades associations about running an honest, systemized business in a market that doesn't make it easy. He lives in the Greater Toronto Area with his family, where he's still — eight years later — sitting down every Monday morning to check the same eight numbers.